{"id":1013,"date":"2018-01-22T11:57:46","date_gmt":"2018-01-22T10:57:46","guid":{"rendered":"http:\/\/marketing-conseil.fr\/?page_id=1013"},"modified":"2020-04-12T22:01:53","modified_gmt":"2020-04-12T20:01:53","slug":"responsable-marketing-externalise","status":"publish","type":"page","link":"https:\/\/marketing-conseil.fr\/blog\/responsable-marketing-externalise\/","title":{"rendered":"Responsable marketing externalis\u00e9"},"content":{"rendered":"<div id=\"pl-1013\"  class=\"panel-layout\" >\n<div id=\"pg-1013-0\"  class=\"panel-grid panel-has-style\"  data-style=\"{&quot;padding&quot;:&quot;5% 5% 5% 5%&quot;,&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;border_color&quot;:&quot;#71b7b1&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;}\" >\n<div class=\"panel-row-style panel-row-style-for-1013-0\" >\n<div id=\"pgc-1013-0-0\"  class=\"panel-grid-cell\"  data-style=\"{&quot;background_display&quot;:&quot;tile&quot;,&quot;vertical_alignment&quot;:&quot;auto&quot;}\"  data-weight=\"1\" >\n<div id=\"panel-1013-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;}\" >\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h1><span style=\"color: #71b7b1;\"><strong>Responsable marketing externalis\u00e9<\/strong><\/span><\/h1>\n<hr \/>\n<p><span style=\"color: #333333;\">Un sp\u00e9cialiste en marketing peut choisir de partager son temps de travail entre plusieurs entreprises. Dans certains cas, ce sp\u00e9cialiste n&rsquo;est\u00a0pas salari\u00e9 des entreprises dans lesquelles il intervient mais agit en qualit\u00e9 de prestataire ind\u00e9pendant (responsable marketing externalis\u00e9).<\/span><\/p>\n<p><span style=\"color: #333333;\">Ce type de fonctionnement pr\u00e9sente des avantages. D&rsquo;une part, le prestataire organise son temps de travail \u00e0 sa convenance et ne connait pas l&rsquo;ennui de la routine. Face \u00e0 lui, un client qui acc\u00e9dera aux services d&rsquo;un expert \u00e0 des tarifs situ\u00e9s bien en de\u00e7a de ceux de l&#8217;emploi d&rsquo;un salari\u00e9 \u00e0 temps plein pour un profil \u00e9quivalent.<\/span><\/p>\n<p><span style=\"color: #333333;\">Le REM peut intervenir uniquement pour du <a style=\"color: #333333;\" href=\"http:\/\/marketing-conseil.fr\/conseil-en-marketing\/\">conseil en marketing<\/a>. Selon les besoins de son client, il peut aussi intervenir pour la mise en oeuvre de la strat\u00e9gie, pour du r<a style=\"color: #333333;\" href=\"http:\/\/marketing-conseil.fr\/specialiste-referencement\/\">\u00e9f\u00e9rencement<\/a>, du <a style=\"color: #333333;\" href=\"http:\/\/marketing-conseil.fr\/community-manager-freelance\/\">community management<\/a> ou\u00a0de la formation par exemple.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pg-1013-1\"  class=\"panel-grid panel-has-style\"  data-style=\"{&quot;padding&quot;:&quot;5% 5% 0% 5%&quot;,&quot;background_display&quot;:&quot;tile&quot;,&quot;bottom_margin&quot;:&quot;50px&quot;,&quot;gutter&quot;:&quot;50px&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;}\" >\n<div class=\"panel-row-style panel-row-style-for-1013-1\" >\n<div id=\"pgc-1013-1-0\"  class=\"panel-grid-cell\"  data-weight=\"1\" >\n<div id=\"panel-1013-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"1\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;}\" >\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h2><span style=\"color: #71b7b1;\">Pourquoi faire appel \u00e0 un responsable marketing ?<\/span><\/h2>\n<hr \/>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-1013-1-0-1\" class=\"so-panel widget widget_sow-features\" data-index=\"2\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;}\" >[siteorigin_widget class=\u00a0\u00bbSiteOrigin_Widget_Features_Widget\u00a0\u00bb]<input type=\"hidden\" value=\"{&quot;instance&quot;:{&quot;features&quot;:[{&quot;container_color&quot;:&quot;#71b7b1&quot;,&quot;container_position&quot;:&quot;top&quot;,&quot;icon&quot;:&quot;fontawesome-sow-fas-space-shuttle&quot;,&quot;icon_title&quot;:&quot;&quot;,&quot;icon_color&quot;:&quot;#FFFFFF&quot;,&quot;icon_image&quot;:0,&quot;icon_image_fallback&quot;:&quot;&quot;,&quot;icon_image_size&quot;:&quot;full&quot;,&quot;title&quot;:&quot;Conseil en strat\\u00e9gie&quot;,&quot;text&quot;:&quot;&lt;p&gt;Vous pouvez faire appel \\u00e0 un prestataire pour du &lt;a href=\\&quot;http:\\\/\\\/marketing-conseil.fr\\\/conseil-en-marketing\\\/\\&quot;&gt;conseil en strat\\u00e9gie marketing&lt;\\\/a&gt; lors d&#039;une cr\\u00e9ation d&#039;entreprise, du lancement d&#039;un projet ou d&#039;une restructuration.&lt;\\\/p&gt;\\n&quot;,&quot;text_selected_editor&quot;:&quot;tinymce&quot;,&quot;more_text&quot;:&quot;&quot;,&quot;more_url&quot;:&quot;&quot;},{&quot;container_color&quot;:&quot;#71b7b1&quot;,&quot;container_position&quot;:&quot;top&quot;,&quot;icon&quot;:&quot;fontawesome-sow-fas-eye&quot;,&quot;icon_title&quot;:&quot;&quot;,&quot;icon_color&quot;:&quot;#ffffff&quot;,&quot;icon_image&quot;:0,&quot;icon_image_fallback&quot;:&quot;&quot;,&quot;icon_image_size&quot;:&quot;full&quot;,&quot;title&quot;:&quot;Regard neuf&quot;,&quot;text&quot;:&quot;&lt;p&gt;Lorsque l&#039;on est pleinement investi dans un projet, il est difficile de prendre du recul sur son travail. Un freelance peut intervenir afin de vous faire part d&#039;un regard nouveau.&lt;\\\/p&gt;\\n&quot;,&quot;text_selected_editor&quot;:&quot;tinymce&quot;,&quot;more_text&quot;:&quot;&quot;,&quot;more_url&quot;:&quot;&quot;},{&quot;container_color&quot;:&quot;#71b7b1&quot;,&quot;container_position&quot;:&quot;top&quot;,&quot;icon&quot;:&quot;fontawesome-sow-far-user&quot;,&quot;icon_title&quot;:&quot;&quot;,&quot;icon_color&quot;:&quot;#FFFFFF&quot;,&quot;icon_image&quot;:0,&quot;icon_image_fallback&quot;:&quot;&quot;,&quot;icon_image_size&quot;:&quot;full&quot;,&quot;title&quot;:&quot;Mission ponctuelle&quot;,&quot;text&quot;:&quot;&lt;p&gt;L&#039;\\u00e9tude de march\\u00e9, l&#039;\\u00e9tude concurrence, le benchmarking ou encore l&#039;audit de site sont autant de prestations qui peuvent faire l&#039;objet de l&#039;intervention ponctuelle d&#039;un prestataire.&lt;\\\/p&gt;\\n&quot;,&quot;text_selected_editor&quot;:&quot;tinymce&quot;,&quot;more_text&quot;:&quot;&quot;,&quot;more_url&quot;:&quot;&quot;},{&quot;container_color&quot;:&quot;#71b7b1&quot;,&quot;container_position&quot;:&quot;top&quot;,&quot;icon&quot;:&quot;fontawesome-sow-fas-child&quot;,&quot;icon_title&quot;:&quot;&quot;,&quot;icon_color&quot;:&quot;#FFFFFF&quot;,&quot;icon_image&quot;:0,&quot;icon_image_fallback&quot;:&quot;&quot;,&quot;icon_image_size&quot;:&quot;full&quot;,&quot;title&quot;:&quot;Assistance salari\\u00e9&quot;,&quot;text&quot;:&quot;&lt;p&gt;Vous pouvez faire appel \\u00e0 un freelance pour venir en aide \\u00e0 la personne en charge du marketing de votre entreprise dans le but de le former \\u00e0 de nouvelles techniques.&lt;\\\/p&gt;\\n&quot;,&quot;text_selected_editor&quot;:&quot;tinymce&quot;,&quot;more_text&quot;:&quot;&quot;,&quot;more_url&quot;:&quot;&quot;},{&quot;container_color&quot;:&quot;#71b7b1&quot;,&quot;container_position&quot;:&quot;top&quot;,&quot;icon&quot;:&quot;fontawesome-sow-fas-pencil-alt&quot;,&quot;icon_title&quot;:&quot;&quot;,&quot;icon_color&quot;:&quot;#FFFFFF&quot;,&quot;icon_image&quot;:0,&quot;icon_image_fallback&quot;:&quot;&quot;,&quot;icon_image_size&quot;:&quot;full&quot;,&quot;title&quot;:&quot;Sous traitance&quot;,&quot;text&quot;:&quot;&lt;p&gt;Un responsable marketing \\u00e0 temps partag\\u00e9 peut g\\u00e9rer votre marketing. Il peut d\\u00e9finir votre strat\\u00e9gie puis la mettre en oeuvre, en qualit\\u00e9 de collaborateur actif.&lt;\\\/p&gt;\\n&quot;,&quot;text_selected_editor&quot;:&quot;tinymce&quot;,&quot;more_text&quot;:&quot;&quot;,&quot;more_url&quot;:&quot;&quot;}],&quot;fonts&quot;:{&quot;title_options&quot;:{&quot;font&quot;:&quot;default&quot;,&quot;size&quot;:false,&quot;size_unit&quot;:&quot;px&quot;,&quot;color&quot;:false,&quot;so_field_container_state&quot;:&quot;closed&quot;},&quot;text_options&quot;:{&quot;font&quot;:&quot;default&quot;,&quot;size&quot;:false,&quot;size_unit&quot;:&quot;px&quot;,&quot;color&quot;:false,&quot;so_field_container_state&quot;:&quot;closed&quot;},&quot;more_text_options&quot;:{&quot;font&quot;:&quot;default&quot;,&quot;size&quot;:false,&quot;size_unit&quot;:&quot;px&quot;,&quot;color&quot;:false,&quot;so_field_container_state&quot;:&quot;closed&quot;},&quot;so_field_container_state&quot;:&quot;closed&quot;},&quot;container_shape&quot;:&quot;sticker&quot;,&quot;container_size&quot;:&quot;80px&quot;,&quot;container_size_unit&quot;:&quot;px&quot;,&quot;icon_size&quot;:&quot;40px&quot;,&quot;icon_size_unit&quot;:&quot;px&quot;,&quot;title_tag&quot;:&quot;h5&quot;,&quot;per_row&quot;:3,&quot;responsive&quot;:true,&quot;_sow_form_id&quot;:&quot;59fb14d46a29d&quot;,&quot;_sow_form_timestamp&quot;:&quot;1586721708233&quot;,&quot;icon_size_custom&quot;:false,&quot;title_link&quot;:false,&quot;icon_link&quot;:false,&quot;new_window&quot;:false,&quot;so_sidebar_emulator_id&quot;:&quot;sow-features-101310002&quot;,&quot;option_name&quot;:&quot;widget_sow-features&quot;},&quot;args&quot;:{&quot;before_widget&quot;:&quot;&lt;div id=\\&quot;panel-1013-1-0-1\\&quot; class=\\&quot;so-panel widget widget_sow-features\\&quot; data-index=\\&quot;2\\&quot; data-style=\\&quot;{&amp;quot;background_image_attachment&amp;quot;:false,&amp;quot;background_display&amp;quot;:&amp;quot;tile&amp;quot;}\\&quot; &gt;&quot;,&quot;after_widget&quot;:&quot;&lt;\\\/div&gt;&quot;,&quot;before_title&quot;:&quot;&lt;h3 class=\\&quot;widget-title\\&quot;&gt;&quot;,&quot;after_title&quot;:&quot;&lt;\\\/h3&gt;&quot;,&quot;widget_id&quot;:&quot;widget-1-0-1&quot;}}\" \/>[\/siteorigin_widget]<\/div>\n<div id=\"panel-1013-1-0-2\" class=\"so-panel widget widget_sow-button panel-last-child\" data-index=\"3\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;}\" >[siteorigin_widget class=\u00a0\u00bbSiteOrigin_Widget_Button_Widget\u00a0\u00bb]<input type=\"hidden\" value=\"{&quot;instance&quot;:{&quot;text&quot;:&quot;Vous cherchez un responsable externalis\\u00e9 ?&quot;,&quot;url&quot;:&quot;post: 98&quot;,&quot;button_icon&quot;:{&quot;icon_selected&quot;:&quot;fontawesome-sow-fas-paper-plane&quot;,&quot;icon_color&quot;:&quot;#ffffff&quot;,&quot;icon&quot;:0,&quot;icon_placement&quot;:&quot;left&quot;,&quot;so_field_container_state&quot;:&quot;open&quot;},&quot;design&quot;:{&quot;width&quot;:false,&quot;width_unit&quot;:&quot;px&quot;,&quot;align&quot;:&quot;center&quot;,&quot;theme&quot;:&quot;atom&quot;,&quot;button_color&quot;:&quot;#ff6666&quot;,&quot;text_color&quot;:false,&quot;hover&quot;:true,&quot;font&quot;:&quot;default&quot;,&quot;font_size&quot;:&quot;1&quot;,&quot;rounding&quot;:&quot;0.25&quot;,&quot;padding&quot;:&quot;1&quot;,&quot;so_field_container_state&quot;:&quot;open&quot;},&quot;attributes&quot;:{&quot;id&quot;:&quot;&quot;,&quot;classes&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;onclick&quot;:&quot;&quot;,&quot;rel&quot;:&quot;&quot;,&quot;so_field_container_state&quot;:&quot;closed&quot;},&quot;_sow_form_id&quot;:&quot;10969313005b9e40c0c8bff469674595&quot;,&quot;_sow_form_timestamp&quot;:&quot;1555605343613&quot;,&quot;new_window&quot;:false,&quot;so_sidebar_emulator_id&quot;:&quot;sow-button-101310003&quot;,&quot;option_name&quot;:&quot;widget_sow-button&quot;},&quot;args&quot;:{&quot;before_widget&quot;:&quot;&lt;div id=\\&quot;panel-1013-1-0-2\\&quot; class=\\&quot;so-panel widget widget_sow-button panel-last-child\\&quot; data-index=\\&quot;3\\&quot; data-style=\\&quot;{&amp;quot;background_image_attachment&amp;quot;:false,&amp;quot;background_display&amp;quot;:&amp;quot;tile&amp;quot;}\\&quot; &gt;&quot;,&quot;after_widget&quot;:&quot;&lt;\\\/div&gt;&quot;,&quot;before_title&quot;:&quot;&lt;h3 class=\\&quot;widget-title\\&quot;&gt;&quot;,&quot;after_title&quot;:&quot;&lt;\\\/h3&gt;&quot;,&quot;widget_id&quot;:&quot;widget-1-0-2&quot;}}\" \/>[\/siteorigin_widget]<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Responsable marketing externalis\u00e9 Un sp\u00e9cialiste en marketing peut choisir de partager son temps de travail entre plusieurs entreprises. Dans certains cas, ce sp\u00e9cialiste n&rsquo;est\u00a0pas salari\u00e9 des entreprises dans lesquelles il intervient mais agit en qualit\u00e9 de prestataire ind\u00e9pendant (responsable marketing externalis\u00e9). Ce type de fonctionnement pr\u00e9sente des avantages. D&rsquo;une part, le prestataire organise son temps de travail \u00e0 sa convenance et ne connait pas l&rsquo;ennui de la routine. Face \u00e0 lui, un client qui acc\u00e9dera aux services d&rsquo;un expert \u00e0 des tarifs situ\u00e9s bien en de\u00e7a de ceux de l&#8217;emploi d&rsquo;un salari\u00e9 \u00e0 temps plein pour un profil \u00e9quivalent. Le REM peut intervenir uniquement pour du conseil en marketing. Selon les besoins de son client, il peut aussi intervenir pour la mise en oeuvre de la strat\u00e9gie, pour du r\u00e9f\u00e9rencement, du community management ou\u00a0de la formation par exemple. Pourquoi faire appel \u00e0 un responsable marketing ? [siteorigin_widget class=\u00a0\u00bbSiteOrigin_Widget_Features_Widget\u00a0\u00bb][\/siteorigin_widget] [siteorigin_widget class=\u00a0\u00bbSiteOrigin_Widget_Button_Widget\u00a0\u00bb][\/siteorigin_widget]<\/p>\n","protected":false},"author":1,"featured_media":1881,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width.php","meta":{"footnotes":""},"class_list":["post-1013","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Responsable marketing externalis\u00e9 : 16 ans d&#039;exp\u00e9rience<\/title>\n<meta name=\"description\" content=\"La responsable marketing externalis\u00e9 vous permet de d\u00e9l\u00e9guer votre marketing \u00e0 un expert sans recruter un salari\u00e9 \u00e0 temps plein, d&#039;avoir un regard ext\u00e9rieur\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketing-conseil.fr\/blog\/responsable-marketing-externalise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsable marketing externalis\u00e9 : 16 ans d&#039;exp\u00e9rience\" \/>\n<meta property=\"og:description\" content=\"La responsable marketing externalis\u00e9 vous permet de d\u00e9l\u00e9guer votre marketing \u00e0 un expert sans recruter un salari\u00e9 \u00e0 temps plein, d&#039;avoir un regard ext\u00e9rieur\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketing-conseil.fr\/blog\/responsable-marketing-externalise\/\" \/>\n<meta property=\"og:site_name\" content=\"Freelance Marketing &amp; 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