{"id":2807,"date":"2019-06-25T10:21:17","date_gmt":"2019-06-25T08:21:17","guid":{"rendered":"https:\/\/marketing-conseil.fr\/?p=2807"},"modified":"2019-08-25T17:03:40","modified_gmt":"2019-08-25T15:03:40","slug":"zoom-sur-le-metier-de-community-manager","status":"publish","type":"post","link":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/","title":{"rendered":"Zoom sur le m\u00e9tier de community manager"},"content":{"rendered":"\n<p style=\"text-align: right;\"><em>juin 2019<\/em><\/p>\n<h1>Les missions du community manager<\/h1>\n<p>Le community manager est un professionnel du monde digital qui \u0153uvre \u00e0 d\u00e9velopper la pr\u00e9sence d\u2019une marque sur la toile, notamment en cr\u00e9ant et en f\u00e9d\u00e9rant une communaut\u00e9 engag\u00e9e sur les r\u00e9seaux sociaux.<\/p>\n<p>Pour atteindre les objectifs de la marque pour laquelle il exerce, il utilise la (ou les) plateforme(s) la (les) plus adapt\u00e9e(s) parmi :<\/p>\n<ul>\n<li>Facebook (actuellement le r\u00e9seau #1 avec ses 2,234 milliards d\u2019utilisateurs actifs par mois&#8230;)<\/li>\n<li>Youtube<\/li>\n<li>Instagram<\/li>\n<li>Twitter<\/li>\n<li>Linkedin<\/li>\n<\/ul>\n<p>\u2026et plus rarement\u00a0:<\/p>\n<ul>\n<li>Viad\u00e9o<\/li>\n<li>Quora<\/li>\n<li>Reddit<\/li>\n<li>Pinterest\u2026<\/li>\n<\/ul>\n<p>Cette profession attire par son c\u00f4t\u00e9 fun et ludique. Quel CM n\u2019a pas entendu le fameux : \u00ab tu veux dire que tu passes ta journ\u00e9e sur Facebook pour le boulot ?!\u00a0 (non mais all\u00f4) \u00bb -_-\u2018.<\/p>\n<p>Eh bien non, il n\u2019est pas si \u00e9vident d\u2019\u00eatre CM.<\/p>\n<p>D\u2019une part, ce m\u00e9tier exige de multiples comp\u00e9tences telles que :<\/p>\n<ul>\n<li>De parfaites connaissances des algorithmes des diff\u00e9rentes r\u00e9seaux sociaux<\/li>\n<li>D&rsquo;excellentes aptitudes r\u00e9dactionnelles, pour les publications hebdomadaires et les articles blog<\/li>\n<li>Une bonne capacit\u00e9 d\u2019analyse afin de proposer le contenu le plus adapt\u00e9 aux int\u00e9r\u00eats de la cible<\/li>\n<li>Un sens de la courtoisie et de la m\u00e9diation, utile \u00e0 la mod\u00e9ration des commentaires et des avis sur les diff\u00e9rents r\u00e9seaux.<\/li>\n<\/ul>\n<p>D\u2019autre part, il faut savoir que le community manager g\u00e8re les r\u00e9seaux sociaux d&rsquo;une marque, mais pas que ! Cet ambassadeur porte plusieurs casquettes car il doit \u00e9galement :<\/p>\n<ul>\n<li>Participer \u00e0 la strat\u00e9gie de la marque, en remontant les avis des internautes et en sugg\u00e9rant des offres ou des concours attendus par la communaut\u00e9<\/li>\n<li>Connaitre les principes de base du SEO, dans le cadre de la r\u00e9daction d\u2019articles blog<\/li>\n<li>Ma\u00eetriser le jargon de la marque pour laquelle il travaille<\/li>\n<li>Avoir les bases en PAO, pour la cr\u00e9ation de publications et de publicit\u00e9s.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2>Les qualit\u00e9s du community manager<\/h2>\n<p>Ce garant de la r\u00e9putation d\u2019une marque se doit d\u2019\u00eatre curieux, cr\u00e9atif, organis\u00e9 et surtout r\u00e9actif !<\/p>\n<p>\u00a0<\/p>\n<h2>Community manager\u00a0: plusieurs modes de fonctionnement<\/h2>\n<p>Pour finir, il faut savoir que cette profession peut s\u2019exercer principalement sous trois statuts :<\/p>\n<ul>\n<li>Salari\u00e9.e d&rsquo;une marque<\/li>\n<li>Salari\u00e9.e d&rsquo;une agence<\/li>\n<li>Freelance<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Voil\u00e0, vous savez tout sur cette profession passionnante ! Vous cherchez un community manager ou vous souhaitez \u00eatre form\u00e9 \u00e0 ce m\u00e9tier ? D\u00e9couvrez les prestations : <a href=\"https:\/\/marketing-conseil.fr\/community-manager-freelance\/\">community manager freelance<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1893,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoom sur le m\u00e9tier de community manager : son profil et son quotidien !<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le m\u00e9tier passionnant de community manager : les qualit\u00e9s et les comp\u00e9tences qu&#039;il requiert et le quoditien de ce professionel multi casquettes !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoom sur le m\u00e9tier de community manager : son profil et son quotidien !\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez le m\u00e9tier passionnant de community manager : les qualit\u00e9s et les comp\u00e9tences qu&#039;il requiert et le quoditien de ce professionel multi casquettes !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Freelance Marketing &amp; Communication\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-25T08:21:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-25T15:03:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketing-conseil.fr\/blog\/wp-content\/uploads\/2018\/09\/icon-set-1142000_960_720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"699\" \/>\n\t<meta property=\"og:image:height\" content=\"201\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"mylene\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"mylene\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/zoom-sur-le-metier-de-community-manager\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/zoom-sur-le-metier-de-community-manager\\\/\"},\"author\":{\"name\":\"mylene\",\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/#\\\/schema\\\/person\\\/a572cf8d359e2396fe8c71d7960ac743\"},\"headline\":\"Zoom sur le m\u00e9tier de community manager\",\"datePublished\":\"2019-06-25T08:21:17+00:00\",\"dateModified\":\"2019-08-25T15:03:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/zoom-sur-le-metier-de-community-manager\\\/\"},\"wordCount\":422,\"image\":{\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/zoom-sur-le-metier-de-community-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/icon-set-1142000_960_720.png\",\"articleSection\":[\"R\u00e9seaux sociaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/zoom-sur-le-metier-de-community-manager\\\/\",\"url\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/zoom-sur-le-metier-de-community-manager\\\/\",\"name\":\"Zoom sur le m\u00e9tier de community manager : son profil et son quotidien !\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/zoom-sur-le-metier-de-community-manager\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/zoom-sur-le-metier-de-community-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/icon-set-1142000_960_720.png\",\"datePublished\":\"2019-06-25T08:21:17+00:00\",\"dateModified\":\"2019-08-25T15:03:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/#\\\/schema\\\/person\\\/a572cf8d359e2396fe8c71d7960ac743\"},\"description\":\"D\u00e9couvrez le m\u00e9tier passionnant de community manager : les qualit\u00e9s et les comp\u00e9tences qu'il requiert et le quoditien de ce professionel multi casquettes !\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/zoom-sur-le-metier-de-community-manager\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/zoom-sur-le-metier-de-community-manager\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/zoom-sur-le-metier-de-community-manager\\\/#primaryimage\",\"url\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/icon-set-1142000_960_720.png\",\"contentUrl\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/icon-set-1142000_960_720.png\",\"width\":699,\"height\":201},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/zoom-sur-le-metier-de-community-manager\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zoom sur le m\u00e9tier de community manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/\",\"name\":\"Freelance Marketing &amp; Communication\",\"description\":\"Conseil en marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/#\\\/schema\\\/person\\\/a572cf8d359e2396fe8c71d7960ac743\",\"name\":\"mylene\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/086a2dc2a4717518fca58fd3fc19cc05e26079342838ad0b0b29f0a30b22c65a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/086a2dc2a4717518fca58fd3fc19cc05e26079342838ad0b0b29f0a30b22c65a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/086a2dc2a4717518fca58fd3fc19cc05e26079342838ad0b0b29f0a30b22c65a?s=96&d=mm&r=g\",\"caption\":\"mylene\"},\"description\":\"Experte en marketing depuis plus de 16 ans !\",\"url\":\"https:\\\/\\\/marketing-conseil.fr\\\/blog\\\/author\\\/mylene\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zoom sur le m\u00e9tier de community manager : son profil et son quotidien !","description":"D\u00e9couvrez le m\u00e9tier passionnant de community manager : les qualit\u00e9s et les comp\u00e9tences qu'il requiert et le quoditien de ce professionel multi casquettes !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/","og_locale":"fr_FR","og_type":"article","og_title":"Zoom sur le m\u00e9tier de community manager : son profil et son quotidien !","og_description":"D\u00e9couvrez le m\u00e9tier passionnant de community manager : les qualit\u00e9s et les comp\u00e9tences qu'il requiert et le quoditien de ce professionel multi casquettes !","og_url":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/","og_site_name":"Freelance Marketing &amp; Communication","article_published_time":"2019-06-25T08:21:17+00:00","article_modified_time":"2019-08-25T15:03:40+00:00","og_image":[{"width":699,"height":201,"url":"https:\/\/marketing-conseil.fr\/blog\/wp-content\/uploads\/2018\/09\/icon-set-1142000_960_720.png","type":"image\/png"}],"author":"mylene","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"mylene","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/#article","isPartOf":{"@id":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/"},"author":{"name":"mylene","@id":"https:\/\/marketing-conseil.fr\/blog\/#\/schema\/person\/a572cf8d359e2396fe8c71d7960ac743"},"headline":"Zoom sur le m\u00e9tier de community manager","datePublished":"2019-06-25T08:21:17+00:00","dateModified":"2019-08-25T15:03:40+00:00","mainEntityOfPage":{"@id":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/"},"wordCount":422,"image":{"@id":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/marketing-conseil.fr\/blog\/wp-content\/uploads\/2018\/09\/icon-set-1142000_960_720.png","articleSection":["R\u00e9seaux sociaux"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/","url":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/","name":"Zoom sur le m\u00e9tier de community manager : son profil et son quotidien !","isPartOf":{"@id":"https:\/\/marketing-conseil.fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/#primaryimage"},"image":{"@id":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/marketing-conseil.fr\/blog\/wp-content\/uploads\/2018\/09\/icon-set-1142000_960_720.png","datePublished":"2019-06-25T08:21:17+00:00","dateModified":"2019-08-25T15:03:40+00:00","author":{"@id":"https:\/\/marketing-conseil.fr\/blog\/#\/schema\/person\/a572cf8d359e2396fe8c71d7960ac743"},"description":"D\u00e9couvrez le m\u00e9tier passionnant de community manager : les qualit\u00e9s et les comp\u00e9tences qu'il requiert et le quoditien de ce professionel multi casquettes !","breadcrumb":{"@id":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/#primaryimage","url":"https:\/\/marketing-conseil.fr\/blog\/wp-content\/uploads\/2018\/09\/icon-set-1142000_960_720.png","contentUrl":"https:\/\/marketing-conseil.fr\/blog\/wp-content\/uploads\/2018\/09\/icon-set-1142000_960_720.png","width":699,"height":201},{"@type":"BreadcrumbList","@id":"https:\/\/marketing-conseil.fr\/blog\/zoom-sur-le-metier-de-community-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/marketing-conseil.fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Zoom sur le m\u00e9tier de community manager"}]},{"@type":"WebSite","@id":"https:\/\/marketing-conseil.fr\/blog\/#website","url":"https:\/\/marketing-conseil.fr\/blog\/","name":"Freelance Marketing &amp; Communication","description":"Conseil en marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketing-conseil.fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/marketing-conseil.fr\/blog\/#\/schema\/person\/a572cf8d359e2396fe8c71d7960ac743","name":"mylene","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/086a2dc2a4717518fca58fd3fc19cc05e26079342838ad0b0b29f0a30b22c65a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/086a2dc2a4717518fca58fd3fc19cc05e26079342838ad0b0b29f0a30b22c65a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/086a2dc2a4717518fca58fd3fc19cc05e26079342838ad0b0b29f0a30b22c65a?s=96&d=mm&r=g","caption":"mylene"},"description":"Experte en marketing depuis plus de 16 ans !","url":"https:\/\/marketing-conseil.fr\/blog\/author\/mylene\/"}]}},"jetpack_featured_media_url":"https:\/\/marketing-conseil.fr\/blog\/wp-content\/uploads\/2018\/09\/icon-set-1142000_960_720.png","_links":{"self":[{"href":"https:\/\/marketing-conseil.fr\/blog\/wp-json\/wp\/v2\/posts\/2807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-conseil.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing-conseil.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-conseil.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-conseil.fr\/blog\/wp-json\/wp\/v2\/comments?post=2807"}],"version-history":[{"count":0,"href":"https:\/\/marketing-conseil.fr\/blog\/wp-json\/wp\/v2\/posts\/2807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing-conseil.fr\/blog\/wp-json\/wp\/v2\/media\/1893"}],"wp:attachment":[{"href":"https:\/\/marketing-conseil.fr\/blog\/wp-json\/wp\/v2\/media?parent=2807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing-conseil.fr\/blog\/wp-json\/wp\/v2\/categories?post=2807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing-conseil.fr\/blog\/wp-json\/wp\/v2\/tags?post=2807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}